Marketing Bachelor of Science in Business Administration (B.S.B.A.)

About Marketing

Prepare for a successful career with a well-rounded business education.

Enter the job market with a strong portfolio of business knowledge and skills. The Bachelor of Science in Business Administration at California University of Pennsylvania offers you courses that focus on business fundamentals along with specialized skills in marketing so you're ready for an evolving business environment.   

The bachelor's degree in business administration program is built on business core courses that provide a solid foundation. In addition, you'll choose a discipline for in-depth study: the marketing bachelors program is one of seven concentrations that give business students the opportunity to develop focused expertise.    

Learn practical applications of marketing principles.   

Specialized courses in marketing examine such topics as customer relations management, e-marketing, principles of selling and more. The Principles of Marketing course, for instance, serves as an introduction to the marketing discipline, covering such topics as identification of target markets, understanding population demographics and psychographics, the four Ps (product, price, place, promotion) of marketing, social responsibility, marketing segmentation, and more. 

In the business administration program, business study is enhanced with Cal U's focus on developing quantitative, critical thinking and analytical skills.  You will graduate not only with a demonstrated competence in your subject area, but also the ability and tools to apply that knowledge. 

Business administration students are also required to have a minor:

  • Some students choose a business discipline other than their concentration.
  • Other popular choices include psychology, communication studies, public relations, statistics, computer information systems, leadership, women's studies, Spanish and Arabic.
  • Students also may choose to complete dual majors or dual degrees with international studies or math.

 Cal U business graduates are ready for a wide range of career opportunities. Recent Cal U business and marketing graduates also have gone on to graduate business programs at such top schools as the University of Pittsburgh, West Virginia University and the College of William and Mary, and to graduate economics programs at Youngstown State and Florida State.

Learn about our accelerated bachelor's-to-master's degree program.

PROGRAM HIGHLIGHTS: Business Administration

Focused major: Cal U students can earn a business administration degree with business marketing as their major. Students who complete the required major courses in marketing graduate with an important specialization as well as general business knowledge.    

Solid foundation: Completing Cal U's 120-credit-hour bachelor's degree in business administration prepares students for many paths to business careers. Your business core courses ensure that you know the basics of business and business analytics. Cal U business students also work on professional skills such as critical thinking, communication and teamwork.   

Learn about applying


Student-to-faculty ratio at Cal U.
Credit hours for the bachelor's degree in business administration, which can be completed in eight semesters or four years.
Degree icon

Degree Benefits

The bachelor's degree in business administration program integrates business study with the liberal arts, natural and behavioral sciences, and modern quantitative and information technology methods. Along with studying the fundamentals in your business core courses, you'll add a valuable specialization with your marketing major. Instruction in the program focuses on student engagement and active learning, keeping you involved and engaged with your instructors and classmates. All courses in the program consider the critical role of globalization and rapid technological advance in all aspects of the business environment. You'll be ready to explore many professional career opportunities.

Cap icon.

Graduate Outcomes

Employment of advertising, promotions and marketing managers is projected to grow 9% through 2024, faster than the average for all occupations; these areas are essential to organizations that seek to maintain and expand their share of the market, according to the Bureau of Labor Statistics. Cal U business graduates also are well-equipped to succeed in a range of careers and professions, including  accountant, banker, city manager, general manager, government agency administrator, hospital administrator, industrial relations manager, insurance agent, office manager, production manager, purchasing agent, sales manager, securities analyst and stock broker.  Among the many companies and industries who choose to hire Cal U business graduates are Aflac, Allegheny Steel, Bank of America, Clear Channel Media, Jackson Hewitt, T-Mobile, Tyco Electronics, U.S. Postal Service and Walmart.



Business Administration (B.S) Marketing Concentration
Marketing bachelors programs

Expert Faculty

Our highly qualified business and economics faculty members have significant industry experience, as well as advanced degrees in their fields. They are dedicated to teaching Cal U students the skills necessary for success in business. Our professors have earned MBAs and doctorates from such top schools as American University, City University of New York, George Washington University, Northeastern University, The Ohio State University, University of Rhode Island and Wayne State University.

Marketing bachelors programs

Research Focus

Cal U's undergraduate business administration program emphasizes the value of doing research. Students can work one-on-one with individual faculty members, or as part of the discipline-specific research methods course. Students also have the opportunity to work with Cal U's Center for Innovation, Technology and Entrepreneurship. The Center is Cal U's one-stop shop for all things related to starting and maintaining a successful business. 

Marketing bachelors programs

Student Recognition

Student achievement in the business administration program is recognized in several ways. Qualified students can become members of Omicron Delta Epsilon, an honorary economics fraternity; Phi Beta Lambda - Future Business Leaders; Student Accounting Association;  Economics Club; Finance Club; American Marketing Association; and the Society for the Advancement of Management. Outstanding graduating seniors are recognized with awards for excellence.


B.S., Business Administration Courses Marketing Concentration


Course Credits
Freshman Year  
First Semester 16
ECO 201  Principles of Microeconomics 3
ENG 101  English Composition I 3
MAT 181  College Algebra 3
UNI 100  First-Year Seminar 1
General Education Courses/Electives 6
Second Semester 15
BUS 281  Management Science I 3
ECO 202  Principles of Macroeconomics 3
ENG 211  Business Writing I 3
PSY 100  General Psychology 3
General Education Course/Elective 3
Sophomore Year  
Third Semester 15
ACC 200  Financial Accounting 3
BUS 242  Business Law I 3
CDC 101  Public Speaking 3
MAT 225  Business Statistics 3
General Education Course/Elective 3
Fourth Semester 15
ACC 321  Managerial Accounting 3
BUS 381  Management Science II 3
MGT 300  Principles of Management 3
MKT 300  Principles of Marketing 3
General Education Course/Elective 3
Junior Year  
Fifth Semester 15
FIN 301  Financial Management 3
MIS 201  Management Info Systems 3
Concentration/Business Electives 6
General Education Course/Elective 3
Sixth Semester 15
Concentration/Business Electives 9
General Education Course/Electives 6
Senior Year  
Seventh Semester 15
BUS 499  Integrated Strat. Capstone  3
Concentration/Business Electives 9
General Education Course/Elective 3
Eighth Semester 15
Concentration/Business Electives 9
General Education Course/Elective 6
Total 120

Program Requirements

Business Core Courses (30 credits)

  • ACC 200  Financial Accounting
  • ACC 321  Managerial Accounting
  • BUS 242  Business Law I
  • BUS 381  Management Science II
  • BUS 499  Integrated Strategic Capstone
  • ECO 201  Principles of Microeconomics
  • ECO 202  Principles of Macroeconomics
  • FIN 301  Financial Management
  • MGT 300  Principles of Management
  • MKT 300  Principles of Marketing

Required Major Courses (18 credits)

  • MKT 320  Prin. of Selling
  • MKT 341  Non-profit Marketing
  • MKT 351  Advertising Mgt
  • MKT 401  Marketing Mgt
  • MKT 421  Consumer Behavior
  • MKT 431  Marketing Research

Related Electives (9 credits)

  • MKT 492  Marketing Internship
  • ACC, BUS, ECO, FIN, HRM, MGT, MIS or MKT courses, 300-level or above not already required or included in the Business Core  OR  Required Major Courses above

Required Minor/Certificate (12 credits*)

  • Students select one of the following minors or certificates: Accounting, Economics, Finance, Forensic Accounting, Human Resource Management, Management or Management Information Systems or the Certificate in Innovation & Entrepreneurship or Certificate in Spanish for Business. Students may select a different minor or certificate, with the approval of their adviser, in which case the 9 credits of Related Electives may be fulfilled with courses required for the minor.

* These minors are 21 credits; however, 9 of these credits are required in the “Business Core Courses” above. The Innovation & Entrepreneurship Certificate requires 15 credits; however, 3 credits are included in the major courses above.

Note: All students must complete a special experience course, a laboratory course and two writing-intensive courses.

B.S., Business Administration - Concentration

  • Accounting
  • Arts Administration
  • Business
  • Economics
  • Finance
  • Management
  • Management Information Systems
  • Marketing

Business Administration Faculty

Dr. Stephanie Adam
Associate Professor; MBA Program Coordinator

View profile
Dr. Ahmet Akgun
Associate Professor

View profile
Dr. Vivian Coleen Barney
Adjunct Faculty

View profile
Dr. Jacob Bethem
Assistant Professor

View profile
Dr. Adnan Chawdhry
Associate Professor

View profile
Dr. Joshua Chicarelli
Associate Professor

View profile
Dr. Paul Hettler

View profile
Dr. Elizabeth Jones
Associate Professor

View profile
Dr. Sarah Judge
Assistant Professor

View profile
Dr. Richard LaRosa
Associate Professor

View profile
Dr. Mark Lennon
Associate Professor

View profile
Dr. Nan Li
Associate Professor

View profile
Dr. Edmund Matecki
Associate Professor

View profile
Dr. James 'Christian' Ola
Associate Professor

View profile
Dr. Joseph J. Schwerha
Associate Professor

View profile
Dr. Alfred Tarquinio
Adjunct Professor

View profile
Dr. Kimberly Yost
Assistant Professor

View profile