About the Music Business Degree
Find your future where music and business intersect.
Whether you’re a musician with an enterprising spirit or an entrepreneur with a passion for music, a degree in music business can prepare you for success in the U.S. music industry, which annually generates more than $19 billion in revenue.
Built on California University of Pennsylvania’s innovative B.S. in Commercial Music Technology degree, the interdisciplinary music business concentration merges business and music courses in a program that also draws on fields such as digital media technology, theater, management and marketing.
In addition to formal music training, you’ll gain hands-on skills in recording technology plus expertise in areas such as business law, business management, sales and marketing, and business law.
You’ll graduate career-ready in just four years of on-campus study, or follow the fast-track option directly to Cal U’s MBA program.
Turn your passion for music into a career.
As a music business major, you’ll develop the knowledge and skills required for high-impact careers in the fast-moving music industry, whether you’ve set your sights on a career as a personal manager, booking agent or concert promoter. Other avenues include music publishing, sales and marketing, or audio production for television, films or videogames.
Music business majors at Cal U take part in weekly meetings with guest speakers who share their experiences – and offer tips – either live or via Skype from music industry hot-spots across the country. Recent speakers include:
- Writer and producer Joe West, who has worked with artists such as Keith Urban, Toby Keith and Tim McGraw.
- Los Angeles producer Bobby Owsinski, author of 20+ books on recording, music production and social media in the music business.
- Greg Vizza, a specialist in architectural acoustic design for studios, theaters and concert halls.
- Producer and recording engineer Greg Gordon, who has worked with dozens of punk rock, hip-hop and Motown artists.